Ensuring the Future of Food

Here are the content of the video for your reference.

Food is indispensable to our survivalbut today, it is undergoing great change,for example, let's take tempura soba.it's a traditional japanese cuisine.but 80% of the ingredients are now imported.Currently, japan only produces about 40% of the food it consumes.This is the lowest among all major developed nations,This is a result of the significant change in the japanese people's diet.

In the past, they ate more rice, fish, vegetables,so their diet was nutritionally well balanced.but nowadays they consume more meat, fat, and oil.lots of soy and cereal grains are needed to make feed and oil,so they are being imported in large quantities,and such a changed in the diet has disrupted the nutritional balance,giving way to a wide spectrum of health problems,furthermore, although japan imports a lot of food,it also disposes of more edible food than the entire world food aid.The decrease in demand for domestic agricultural produce leads directly to the decline in agricultural productivity.

Currently, japan is tacking issues such as aging farming population and increase in abandoned farmland.What's more, 70% of the land in japan is mountainous.This means that even if all the flat land were used only for farming,it would not be able to produce enough food within its own borders.Japan depends on a very small number of countries for the majority of the food it imports, therefore its food supply base is quite vulnerable.Moreover, the global food landscape is changing drastically.First of all, the global population is growing exponentially, and it is expected to maintain its upward trajectory in the future.Next, there's rapid economic growth in developing countries.The consumption of meat, fat, and oil increased, resulting in greater demand for soy and cereal grains.

We also face energy issues. Today, food or feed crops are being used to develop biofuels.and lastly, we are challenged with various environmental issues.The progression of global warming, climatic anomalies, and exhaustion of ground water are creating tougher farming conditions all around the world.In response to such global change,the food prices are rising sharply.so, what should be done to meet food security needs?first, each and every one of us should start thinking about the global food situation as our own problem and reexamine our lifestyles,for example, going back to the japanese diet involving mainly rice and domestic agricultural produce will lead to a better nutritional balance.and the food industry should provide what consumers seek and label them accordingly.

Moreover, farmers should efficiently use the limited agricultural resources, and offer safe and high quality produce which meet the needs of consumers and the food industry.The increase in the demand for domestic agricultural produce will drive agricultural development and enliven agricultural communities. As a result, our tables will be enriched with agricultural produce growth in our own countries.Japan, as the world's largest new food importer, will engage in all possible efforts to contribute to stabilization of demand and supply of food in the world market through increasing its own food self-sufficiency rate.

------------------------------------------------------------------------------------------------

Let us focus on the message from the video which are related to lean concept,

1. Pull from customer, pull the demand,

2. Elminate the waste of abandon farmland,

3. Create value for aged agricultural popullation,

4. Vision to make benefit for society.

We have to remind that the lean concept is came from Japan and we can find the concept implement everywhere even in public promotion.

If you find any observation from the video, please share with us!